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So, while most CEOs wouldn’t show up to an interview in jeans—let alone unwashed jeans—now you know why I did: to provoke everyone to think hard about their laundry habits, especially with their jeans. Imagine the global impact we could make if everyone who wears jeans significantly reduced the number of times their jeans go in to the washing machine? Not only will the planet be better off, but so will your denim!
Din “The Dirty Jeans Manifesto”, scris de Chip Berg – CEO @ Levi StraussTweet